Branding
Igniting an Online Presence
In early 2019, ProMark was ambitious to create an online destination loaded with key insights into its mission and capabilities. A website was urgently needed to capture prospective clients, list services and share our brand-boosting process. Without an existing site, all content needed to be built from scratch.
This was a huge opportunity to define ProMark's brand. Beyond designing the visual identity, I worked directly with our CEO and in-house copywriter to identify ProMark’s brand’s voice and visual presence for this e-commerce resource hub.
Web Design
Meeting Tight Deadlines
The timeline for the website creation was one week, end-to-end. To reach the finish line quickly, I recommended working with the Bootstrap theme, "Wingman" by Medium Rare. This base theme had many visual components that aligned with our needs, were easily navigable, and mobile-ready (with some required edits).
After a kickoff meeting, I constructed a site map, edited the page based on my wireframes, created image and video assets, customized the theme's layout and style, and worked quickly through the review process to meet the deadline. Since building ProMarkGlobal.com, I have served as webmaster for the site, maintaining the career and resource pages and uploading periodic blog posts.
